If you’re out riding in rough weather, you’re a badass. Period.
They say that friendship is about finding people who are your kind of crazy. So, when a dad, a designer, and a sales clerk each combine an average body weight of 80 kilos with just 8 kilos of carbon fibre, they become the mightiest of friends. Through gritted teeth and fierce determination, these biking Vikings regularly carve their way through jagged Norwegian terrain. Continuously challenging each other. Forever pushing themselves. Endlessly burning up the roads. These are men for whom nothing gets in their way. Nothing but indestructible friendship.
Film production - 60sek
Sweet Road bike
Behind the scenes
OUR INCREDIBLE CREW
|Client||Sweet Protection ( Christian Erga)|
|Art Director||Øivind Kristiansen|
|Copywriter||Helge Ove Søndenaa Svendsen|
|Account Manager||Heidi Holm|
|Project Manager||Anne Gro Carlsson|
|Creative||Andreas Bastian Nordberg|
|Director of photography||Petter Holmeren|
|Director / photographer||Aksel Jermstad|
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